Strategic Advertising Management
1632 Kč
Sleva až 70% u třetiny knih
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
| Autor: | Percy, Larry (Larry Percy Consulting, USA) |
| Nakladatel: | Oxford University Press |
| ISBN: | 9780198703655 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 456 |
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