The Audience
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Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships.
| Autor: | Rohrs, Jeffrey K.; Stewart, Morgan |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118732731 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 288 |
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