If You Build It Will They Come?
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Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success.
Autor: | Adams, Robert |
Nakladatel: | John Wiley And Sons Ltd |
ISBN: | 9780470563632 |
Rok vydání: | 2010 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 256 |
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