Marketing Communications
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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
Autor: | Rossiter, Peter; Johnson, Nichola; Podro, Michael |
Nakladatel: | SAGE Publications Ltd |
ISBN: | 9781526438645 |
Rok vydání: | 2018 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 584 |
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