Marketing Communications
3544 Kč 3 704 Kč
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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
| Autor: | Rossiter, Peter; Johnson, Nichola; Podro, Michael |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781526438645 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 584 |
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