Luxury Online
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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
| Autor: | Okonkwo, Uche |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9780230555365 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 360 |
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