Brand Admiration
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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.
| Autor: | Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B. |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781119308065 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 288 |
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