Managing Customer Experience and Relationships
2872 Kč
Sleva až 70% u třetiny knih
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul.
| Autor: | Peppers, Don; Rogers, Martha, Ph.D |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781119236252 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 624 |
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