The Economist: Marketing
11
%
395 Kč 442 Kč
Sleva až 70% u třetiny knih
Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.
| Autor: | Patrick Forsyth |
| Nakladatel: | Profile Books Ltd |
| ISBN: | 9781846681936 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 240 |
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