International Marketing
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A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international marketing and international business.
| Autor: | Baack, Daniel W.; Czarnecka, Barbara; Baack, Donald E. |
| Nakladatel: | SAGE Publications Inc |
| ISBN: | 9781506389226 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 672 |
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