Social Media Strategy
2348 Kč 2 387 Kč
Sleva až 70% u třetiny knih
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.
Autor: | Quesenberry, Keith A. |
Nakladatel: | Rowman & Littlefield |
ISBN: | 9781538113929 |
Rok vydání: | 2018 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 376 |
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