Debates in Marketing Orientation
1397 Kč
Sleva až 70% u třetiny knih
This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.
Autor: | Bozkurt, Bilgehan |
Nakladatel: | Emerald Publishing Limited |
ISBN: | 9781787698369 |
Rok vydání: | 2019 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 210 |
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