The Art of Strategy
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In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant strategy frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This will appeal to scholars, students, practitioners and general readers with an interest in strategy.
Autor: | Moon, Hwy-Chang (Seoul National University) |
Nakladatel: | Cambridge University Press |
ISBN: | 9781108470308 |
Rok vydání: | 2018 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 332 |
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