New Products Management (Int'l Ed)
1815 Kč 1 872 Kč
Sleva až 70% u třetiny knih
Written with a managerial focus, this title is useful to the practicing new products manager. Along with the management approach, it presents a fresh perspective of marketing. It also includes examples, cases, and research.
| Autor: | Crawford, C. Merle |
| Nakladatel: | McGraw-Hill Education - Europe |
| ISBN: | 9789814577106 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
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