The Fundamentals of Marketing
982 Kč
Sleva až 70% u třetiny knih
Introduces the fundamentals of marketing communications to non-business students. This book teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be. It shows how these tools are used to develop successful marketing communications.
Autor: | Edwards, Russell |
Nakladatel: | Bloomsbury Publishing PLC |
ISBN: | 9782940373727 |
Rok vydání: | 2009 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 192 |
Mohlo by se vám také líbit..
-
High Performance Sales Strategies
Edwards, Russell
-
A Court of Thorns and Roses Collector...
Maas Sarah J.
-
Harry Potter and the Chamber of Secr...
Rowling J.K
-
Throne of Glass Collector's Edi...
Maas J.Sarah
-
MiG-21 Aces of the Vietnam War
Toperczer, Istvan (Author)
-
Theatre and Cognitive Neuroscience
-
Kitchen Confidential
Anthony Bourdain
-
Beastie Boys Paul's Boutique
LeRoy, Dan
-
Harry Potter and the Chamber of Secrets
Rowling J.K
-
Harry Potter and the Philosopher...
Rowling J.K
-
The Kite Runner
Khaled Hosseini
-
Harry Potter and the Deathly Hallows
Rowling J.K
-
Harry Potter and the Half-Blood Prince
Rowling J.K
-
Carol
Patricia Highsmith
-
Illuminated Manuscripts
Hayman, Richard
-
Goodfellas
Pileggi, Nicholas