The Network Is Your Customer
543 Kč
Sleva až 70% u třetiny knih
Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
| Autor: | Rogers, David L. |
| Nakladatel: | Yale University Press |
| ISBN: | 9780300188295 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 336 |
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