Essentials of Marketing Management
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1236 Kč 1 455 Kč
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The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. This title covers such topics as: consumer and organizational buyer behaviour; product and innovation strategies; direct marketing; and, e-marketing.
| Autor: | Lancaster, Geoffrey; Massingham, Lester |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780415553476 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 552 |
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