Visual Merchandising
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Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.
| Autor: | Zaghi, Karin |
| Nakladatel: | Bocconi University Press |
| ISBN: | 9788885486416 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 372 |
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