Positioning: The Battle for Your Mind, 20th Anniversary Edition
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This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.
| Autor: | Ries, Al; Trout, Jack |
| Nakladatel: | McGraw-Hill Education - Europe |
| ISBN: | 9780071359160 |
| Rok vydání: | 2000 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 272 |
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