Defending Your Brand
1530 Kč
Sleva až 70% u třetiny knih
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Autor: | Calkins, Meg |
Nakladatel: | Palgrave Macmillan |
ISBN: | 9780230340343 |
Rok vydání: | 2012 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 294 |
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