Sensory Marketing
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Authored by Bertil Hulten, one of the world\'s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer\'s return and brand loyalty for the future.
| Autor: | Hulten Bertil, Broweus Niklas, Marcus Dijk |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781526423252 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 240 |
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