The Roots and Uses of Marketing Knowledge
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The author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The history and future of ma
Autor: | Smith, Terry |
Nakladatel: | De Gruyter |
ISBN: | 9783110631142 |
Rok vydání: | 2020 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 235 |
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