The Pricing Puzzle
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The author also presents a number of stories from China, a price wonderland in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.
| Autor: | Yang, Jan Y. |
| Nakladatel: | Springer Nature Switzerland AG |
| ISBN: | 9783030507763 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 173 |
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