Marketing Management and Strategy
2815 Kč
Odesíláme do 3 až 5 dní
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A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.
| Autor: | Doyle, Peter |
| Nakladatel: | Pearson |
| ISBN: | 9780273693987 |
| Rok vydání: | 2006 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 464 |
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