Ucebnice.cz Podnikání a účetnictvíPodnikání
Termín obdržení zásilky
Česká pošta Středa 19.05
PPL Středa 19.05
Osobní odběr Čtvrtek 20.05
Termíny jsou pouze orientační a mohou se lišit podle zvoleného typu platby. O Průběhu zásilky Vás budeme informovat e-mailem.
Při nákupu většího množství produktů negarantujeme dodání do zobrazeného data

The fast food industry in the UK. Analysis of McDonalds with PESTEL, VRIN and Porter\'s Five Forces

The fast food industry in the UK. Analysis of McDonalds with PESTEL, VRIN and Porter\'s Five Forces
9 %

370  Kč 408 Kč

Odesíláme do 3 až 5 dní

Sleva až 70% u třetiny knih

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, University of Bedfordshire, course: MBA (Health Services Management), language: English, abstract: The report will explore the fast food industry in United Kingdom. The report will also examine the McDonald\'s corporation as a firm. In addition, the report will appraise mainly on two areas for instance attractiveness of fast food industry and distinctiveness of McDonald\'s corporation.

\n

The report will use some strategic analytical tools for examples PESTEL framework and Porter\'s five forces to detect the trends, key drivers, and power of the fast food industry. The analytical tools will also distinguish the attractiveness of the industry. Moreover, numerous core competences of the MacDonald\'s corporation for instance their own resources, skills, and value chain will be also critically analysed through the VRIN framework to find out the competitive advantages of the Macdonald\'s corporation. This will identify to recognise their distinctiveness as well.
Autor:
Nakladatel: GRIN Verlag
ISBN: 9783668242173
Rok vydání: 2016
Jazyk : Angličtina
Vazba: brožovaná/paperback
Počet stran: 32
Mohlo by se vám také líbit..