The Marketing Director\'s Handbook
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A unique and practical guide for those who manage or aspire to manage a marketing function at board level. Contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. Covers the marketing technical and management aspects of the role.
\n| Autor: | Arnold, Tim; Tomlinson, Guy |
| Nakladatel: | The Marketing Directors Ltd |
| ISBN: | 9780955886003 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | pevná |
| Počet stran: | 416 |
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