Marketing Communications Management
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\'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking \"stop-points\" - Martin Evans, Senior Fellow, Cardiff Business School
\nAutor: | Copley, Paul |
Nakladatel: | SAGE Publications Ltd |
ISBN: | 9780857027870 |
Rok vydání: | 2014 |
Jazyk : | Angličtina |
Vazba: | Měkká |
Počet stran: | 480 |
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