Marketing Communications Management
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\'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking \"stop-points\" - Martin Evans, Senior Fellow, Cardiff Business School
\n| Autor: | Copley, Paul |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9780857027870 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Měkká |
| Počet stran: | 480 |
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