Sustainability Marketing
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Sustainability Marketing: New directions and practices explores how a customer\'s desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
\n| Autor: | Sharma, Rishi Raj; Kaur, Tanveer; Singh Syan, Amanjot |
| Nakladatel: | Emerald Publishing Limited |
| ISBN: | 9781800712454 |
| Rok vydání: | 2021 |
| Jazyk : | Angličtina |
| Vazba: | pevná |
| Počet stran: | 280 |
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