Advertising and Popular Culture
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`The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles.... This is a valuable resource for academics and professionals in advertising, media and communication, as well as for research on the cultural significance of advertising and popular culture\' - Choice
\n| Autor: | Fowles, Jib |
| Nakladatel: | SAGE Publications Inc |
| ISBN: | 9780803954830 |
| Rok vydání: | 1996 |
| Jazyk : | Angličtina |
| Vazba: | Měkká |
| Počet stran: | 296 |
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