Services Marketing
1740 Kč
Sleva až 70% u třetiny knih
Provides an argument that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, this book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.
| Autor: | Bruhn, Manfred |
| Nakladatel: | Pearson Education Limited |
| ISBN: | 9780273681571 |
| Rok vydání: | CZE |
| Jazyk : | Čeština |
| Vazba: | CZE |
| Počet stran: | CZE |
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