Reputation Rules: Strategies for Building Your Company's Most valuable Asset
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A Kellogg School of Management professor sets the benchmark for using reputation as a vital part of corporate strategy
Autor: | Bendor, Jonathan; Diermeier, Daniel; Siegel, David A.; Ting, Michael M. |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780071763745 |
Rok vydání: | CZE |
Jazyk : | Čeština |
Vazba: | CZE |
Počet stran: | CZE |
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