Ethical Marketing
2330 Kč
Sleva až 70% u třetiny knih
Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more.
| Autor: | Murphy, P.E.; Laczniak, Gene R.; Bowie, Professor Norman E.; Klein, Thomas A. |
| Nakladatel: | Pearson Education (US) |
| ISBN: | 9780131848146 |
| Rok vydání: | 2004 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 288 |
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