Memorable Customer Experiences
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Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. This work investigates different angles of experiential marketing. It details ways businesses seek to build brands through putting experiential marketing into practice.
| Autor: | Lindgreen, Professor Adam; Vanhamme, Professor Joelle; Watkins, Rebecca |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780566088681 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 318 |
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