Memorable Customer Experiences
3443 Kč 3 553 Kč
Sleva až 70% u třetiny knih
Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. This work investigates different angles of experiential marketing. It details ways businesses seek to build brands through putting experiential marketing into practice.
| Autor: | Lindgreen, Professor Adam; Vanhamme, Professor Joelle; Watkins, Rebecca |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780566088681 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 318 |
Mohlo by se vám také líbit..
-
ISO 9001:2015 for Small Businesses
Tricker, Ray
-
Just Culture
Dekker, Professor Sidney
-
Just Culture
Dekker, Professor Sidney
-
SPIN (R)-Selling
Rackham, Neil
-
Strategic Planning for Public Relations
Smoll, Frank L.; Smith, Ronald E.
-
Organization Design
Stanford, Naomi
-
Brand vs. Wild
Jonathan Lewis Nasaw
-
The Goal
Eliyahu M. Goldratt
-
Sociology, Work and Organisation
Korczynski, Marek
-
The Psychology of Executive Coaching
Peltier, Bruce (University of the Pacific, California, USA)
-
Public Relations: The Basics
Ron Smith
-
Managing Public Services - Implement...
Doherty, Tony L. (SOAS London University, UK); Horne, Terry (Lancaster Business School, UK); Wootton, Simon (North Manch
-
Academic Writing for International S...
Bailey, Stephen
-
Learning, Training, and Development ...
-
Trust Inc.
Yeomans, Matthew
-
A Practical Guide to Dealing with Dif...
Holloway, Jake; Taylor, Peter; Mead, Ray
