If You're in a Dogfight, Become a Cat!
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A wonderfully comprehensive view of competition and competitive strategy and illustrating it well with contemporary examples and citing of the scholarly literature and inking that to action oriented techniques. - John Czepiel, New York University Stern School of Business
| Autor: | Sherman, Leonard |
| Nakladatel: | Columbia University Press |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 368 |
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