Neuro Design
12
%
699 Kč 790 Kč
Expedice za 2 až 3 dny
Sleva až 70% u třetiny knih
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.
Autor: | Bridger, Darren |
Nakladatel: | Kogan Page |
Rok vydání: | 2017 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 264 |
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