The Cult of the Luxury Brand
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In this superb book, through a series of case studies and insightful analyses, Chadha and Husband highlight new marketing tools that companies are successfully implementing to create and build the luxury cult. This is a must-read book for executives who want to build their luxury brands in the booming Asian markets. Sunil Gupta, Professor of Marketing, Harvard Business School
| Autor: | Chadha, Radha |
| Nakladatel: | Nicholas Brealey Publishing |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 320 |
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