Service-Dominant Logic
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Foreword; Preface; Part I. Premises: 1. The service-dominant mindset; 2. Roots and heritage; 3. Axioms and foundational premises; 4. Service as a guiding framework; Part II. Perspectives: 5. It's all actor-to-actor (A2A); 6. The nature, scope, and integration of resources; 7. Collaboration; 8. Service ecosystems; Part III. Possibilities: 9. Strategic thinking; 10. Conclusions and considerations; Appendix; Index.
| Autor: | Lusch, Robert F. |
| Nakladatel: | Cambridge University Press |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 295 |
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