Strategic Management
1921 Kč
Sleva až 70% u třetiny knih
Part 1: Understanding strategy and strategic management
1. What is strategy and who is involved?
2. The business model and the revenue model
3. Strategic purpose
Part 2: Analysis and positioning
4. The business environment and strategy
5. Resource-led strategy
6. The dynamics of competition
Part 3: Strategy development
7. Introducing culture and values
8. Creating and formulating strategy: alternatives, evaluation and choice
9. Strategic planning
10. Strategic leadership and intrapreneurship: towards visionary leadership?
Part 4: Strategic growth issues
11. Strategic control and measuring success
12. Strategic growth: domestic and/or international?
13. Failure, consolidation and recovery strategies
Part 5: Strategy implementation
14. Strategy implementation and structure15. Leading change
16. Managing strategy in the organization
17. Final thoughts and reflections: the practice of strategy
| Autor: | Martin, Frank |
| Nakladatel: | Cengage Learning EMEA |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
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