New Venture Creation
1795 Kč
Sleva až 70% u třetiny knih
I. RESEARCH PHASE.- Entrepreneurship.- 1. What you bring to entrepreneurship.- Business idea.- 2. Finding your business idea.- Industry and markets.- 3. Understanding your industry and markets.- II. BUSINESS MODEL DEVELOPMENT PHASE.- Market segments and value propositions.- 4. Structuring your business model.- 5. Crafting your value proposition and branding.- Marketing plan.- 6. Developing your marketing mix.- 7. Communicating your value proposition.- 8. Scalability and growth.- Operations plan.- 9. Legal foundations.- 10. Managing operations and risk.- Resources.- 11. Managing and leading people.- 12. Financial resources.- Financial plan.- 13. Preparing and using financial forecasts.- III. LAUNCH AND VALIDATION PHASE.- Business model and business plan.- 14. Preparing, using and validating the business plan
Autor: | Burns, Paul |
Nakladatel: | Macmillan Education |
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