Branding: A Very Short Introduction
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Robert Jones brilliantly covers why brands are so powerful, and why branding is so interesting, in this gem of a book. Buy, read, and be enlightened! A must have introduction, - as well as food for thought for the advanced reader. Tilde Heding, author, brandscaper, lecturer Copenhagen Business School
| Autor: | Jones, Robert |
| Nakladatel: | Oxford University Press |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 160 |
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