Branding: A Very Short Introduction
20
%
220 Kč 274 Kč
Sleva až 70% u třetiny knih
Robert Jones brilliantly covers why brands are so powerful, and why branding is so interesting, in this gem of a book. Buy, read, and be enlightened! A must have introduction, - as well as food for thought for the advanced reader. Tilde Heding, author, brandscaper, lecturer Copenhagen Business School
| Autor: | Jones, Robert |
| Nakladatel: | Oxford University Press |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 160 |
Mohlo by se vám také líbit..
-
The Prophets
Jones, Robert
-
The Prophets
Jones, Robert
-
How Brands Grow
Sharp, Byron
-
Behavioural Economics: A Very Short I...
Baddeley, Michelle C.
-
Dull Disasters?
Clarke, Daniel J.
-
Strategic Brand Management
Rosenbaum-Elliott, Richard
-
Beyond Greed and Fear
Shefrin, Hersh
-
Prosperity
Mayer, Colin
-
The Foundations of Behavioral Economi...
Dhami, Sanjit
-
Capitalism: A Very Short Introduction
Fulcher, James
-
Capital
Marx, Karl
-
A Dictionary of Accounting
Law, Jonathan
-
Banking: A Very Short Introduction
Goddard, John
-
A Dictionary of Economics
Hashimzade, Nigar
-
Principles of Financial Regulation
Armour, John
-
Economics
Hayley, Simon