Balancing Green
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The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth, and environmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic take on how businesses of all sizes - from Coca Cola and Siemens to Dr. Bronner's Magical Soaps and Patagonia - navigate these competing goals. Drawing on extensive interviews with more than 250 executives, Sheffi examines the challenges, solutions, and implications of balancing traditional business goals with sustainability.
Autor: | Sheffi, Yossi |
Nakladatel: | MIT Press |
Rok vydání: | 2018 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 568 |
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