Balancing Green
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719 Kč 835 Kč
Sleva až 70% u třetiny knih
The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth, and environmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic take on how businesses of all sizes - from Coca Cola and Siemens to Dr. Bronner's Magical Soaps and Patagonia - navigate these competing goals. Drawing on extensive interviews with more than 250 executives, Sheffi examines the challenges, solutions, and implications of balancing traditional business goals with sustainability.
| Autor: | Sheffi, Yossi |
| Nakladatel: | MIT Press |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 568 |
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