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Managers of successful organizations need to focus on two things: profit and revenue growth. The trouble is that most managers think they must focus on one at the expense of the other. They cut costs or raise prices to increase profits and fail to focus on revenue.
| Autor: | Holden, Reed K. |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470197578 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 240 |
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