Ucebnice.cz Podnikání a účetnictvíPodnikání
Termín obdržení zásilky
Dodací doba je ovlivněna statním svátkem ( 08.05 )
Česká pošta Pátek 10.05
PPL Pátek 10.05
Osobní odběr Pondělí 13.05
Termíny jsou pouze orientační a mohou se lišit podle zvoleného typu platby. O Průběhu zásilky Vás budeme informovat e-mailem.
Při nákupu většího množství produktů negarantujeme dodání do zobrazeného data

Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions, Evolution and Recommendations for Companies

Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions, Evolution and Recommendations for Companies
10 %

1077  Kč 1 199 Kč

Expedice za 2 až 3 dny

Sleva až 70% u třetiny knih
Marketing has changed. Imagine yourself standing in a shoe store looking for a new pair of sneakers. Which ones will you buy? Those you have seen once or twice in a TV commercial? Or those which your friends wear and recommend? Despite the effects of commercials the word-of-mouth from trusted persons has an outstanding effect on our decisions. Especially the influence of social media and its correlation with the so-called word-of-mouth-marketing had caused a certain movement in marketing. In her new book Jennifer Bettinger sheds a light on this phenomenon. She shows how word-of-mouth can have a far-reaching impact and presents a structured overview on the evolution of traditional marketing up to today's social media marketing. She analyses modern and old marketing techniques and conducts two expert interviews. Keywords: - marketing; - word-of-mouth; - social media; - WOM; - Facebook; - Instagram
Autor:
Nakladatel: Studylab
Rok vydání: 2018
Jazyk : Angličtina
Vazba: Paperback / softback
Počet stran: 84
Mohlo by se vám také líbit..