Strategic Brand Management
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This text provides extensive insight into broader aspects of brand management, from a social phenomenon perspective, by emphasising emotional and functional elements of branding and brand positioning. Dr Vish Maheshwari, Staffordshire University
Autor: | Rosenbaum-Elliott, Richard |
Nakladatel: | Oxford University Press |
Rok vydání: | 2018 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 368 |
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