Strategic Brand Management
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This text provides extensive insight into broader aspects of brand management, from a social phenomenon perspective, by emphasising emotional and functional elements of branding and brand positioning. Dr Vish Maheshwari, Staffordshire University
| Autor: | Rosenbaum-Elliott, Richard |
| Nakladatel: | Oxford University Press |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 368 |
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