Arts Marketing
1466 Kč
Sleva až 70% u třetiny knih
Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this text aims to demonstrate the effective means of marketing in specific areas of the arts.
| Autor: | Kerrigan, Finola (Kings College London, UK.) |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780750659680 |
| Rok vydání: | 2004 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 234 |
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