The Irrational Consumer
1536 Kč
Sleva až 70% u třetiny knih
Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices.
| Autor: | Trevisan, Enrico |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9781472413444 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 156 |
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