The New Marketing
2315 Kč 3 178 Kč
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
Autor: | Burgess, Cheryl; McDonald, Ruth; Sweeten, Sandra |
Nakladatel: | SAGE Publications Ltd |
ISBN: | 9781526490117 |
Rok vydání: | 2020 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 288 |
-
The New Marketing
Burgess, Cheryl; McDonald, Ruth; Sweeten, Sandra
-
Selling & Sales Management
Spiller, Lisa
-
Qualitative Research in Business and...
Myers, Michael D.
-
Strategic Management in the Media
Kung, Lucy
-
Marketing Ethics & Society
-
Social Media Marketing
Tuten, Tracy L.; Solomon, Michael R.
-
Doing Critical Research
Alvesson, Mats
-
Conducting Classic Grounded Theory f...
Holton, Judith A.; Walsh, Isabelle
-
Corporate Social Responsibility
-
Managing and Organizations
Clegg, Stewart R.
-
A Very Short, Fairly Interesting and ...
Jackson, Brad; Parry, Ken
-
Project Management
Clegg, Stewart R.
-
Sensory Marketing
Hulten Bertil, Broweus Niklas, Marcus Dijk
-
Understanding Public Relations
Lee Edwards
-
The Business Student\'s Guide to...
Morgan, Peter
-
Retail Marketing Management
Grewal, Dhruv