Business-to-Business Marketing
1669 Kč
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Brennan and Canning cover the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies.
| Autor: | Brennan, Ross; Canning, Louise; McDowell, Raymond |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781526494399 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 424 |
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