Direct, Digital & Data-Driven Marketing
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In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
| Autor: | Spiller, Lisa |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781529708172 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 784 |
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