Public Sector Marketing
1948 Kč
Sleva až 70% u třetiny knih
The author examines the role of marketing in public organisations and looks at the perspective of marketing in creating value for different organisational stakeholders.
Autor: | Proctor, Tony (University of Chester, UK) |
Nakladatel: | Pearson Education Limited |
ISBN: | 9780273708094 |
Rok vydání: | 2007 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 248 |
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