The Political Marketing Revolution
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'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers. -- .
| Autor: | Lees-Marshment, Jennifer |
| Nakladatel: | Manchester University Press |
| ISBN: | 9780719063077 |
| Rok vydání: | 2004 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 256 |
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